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Pernod Ricard is the world’s co-leader in wines and spirits. Through a global acquisition strategy this multinational powerhouse has numerous global brands under its umbrella. 

Pernod Ricard has unique and considerable marketing procurement requirements and, like all multinational consumer brand owners, it must achieve global brand communication through consistent, high quality promotional materials.

CHALLENGE

Pernod Ricard wished to leverage the buying power of the entire group in harmony with their decentralised management structure. Cost saving was the principle objective, but improving the quality and consistency of branded marketing materials was of equal importance.

The challenge of reducing costs while achieving brand consistency across many countries is a difficult one. Like all businesses, global brands have margins to maintain and the marketing procurement process is often based on a fragmented and complex supply chain. The end result can frequently be inconsistent/poor quality materials at sub-optimal pricing.

Point of Sale (PoS) collateral represents a huge marketing opportunity for consumer brand owners. Once a brand ID has been determined, it must be clearly communicated through branded materials such as 3d displays, posters, promotional items and other marketing collateral that convey the essence of a brand to increasingly sophisticated consumers.

Under a global initiative code-named Demeter, Pernod Ricard created a European steering committee and invited 232 suppliers to showcase their best PoS materials under one roof. By assessing quality of service, prices, and other key criteria, they reduced this number down to 103 suppliers, with whom they negotiated. This process ultimately resulted in a saving of 22%.

Pernod Ricard selected marketing collateral procurement specialists, ProProcure, to configure their web-based software platform to deliver the company’s new procurement strategy into local markets.

If you would like to learn more about how ProProcure approached this solution please download the case study in full.
 

The client is a global petrochemical company that supplies most industry sectors in nearly every country in the world and has a marketing operation to match. To feed this huge promotional machine, their marketing materials supply chain is hugely complex, and their range of items spans die cast scale models of supercars to baseball caps. 

CHALLENGE

With such a convoluted, multi-layered supply chain, the client knew they could save money and streamline procurement processes, reducing their supply chain base and gathering greater control of how their brands are used.

However, they did not have resources in-house to conduct a detailed study, and recognised they would not be able to get the full story from suppliers and distributors.

After a competitive tender, ProProcure was contracted to conduct in-depth research into their supply chain and recommend a more efficient long term solution.

If you would like to learn more about how ProProcure approached this solution please download the case study in full.

 World’s co-leader in wines and spirits selects ProProcure’s procurement technology to manage promotional and Point of Sale (POS) purchasing across its portfolio of Global brands

London, Dec 14th, 2009 - ProProcure Ltd, a leading provider of marketing collateral procurement technology to global corporations, announced today that it has entered into a long term international agreement with Pernod Ricard Group, the world’s co-leader in wines and spirits.

Pernod Ricard will use ProProcure’s enterprise software to manage procurement and order aggregation across international markets for marketing collateral such as promotional items and point of sale materials.

John Corrigan, Global Supply Chain & Procurement Director for Pernod Ricard, said, "after an exhaustive review of the industry we chose ProProcure as our long term partner to provide the technology and business services that we need as a global enterprise to coordinate and manage the purchasing of marketing materials which deliver against our brand and CSR strategies. ProProcure allows us to work seamlessly across continents to achieve the best combination of price and quality while delivering total spend visibility by integrating with our financial systems”

Frank Treanor, Managing Director of ProProcure Ltd, said "Pernod Ricard is a true global brand leader and we are delighted that they have chosen our technology and business services to manage their marketing collateral procurement. We are proud to have Pernod Ricard as a client and look forward to helping them achieve their long term business objectives”

ProProcure Ltd is a technology and business services company providing Marketing Collateral Procurement solutions to multinational corporations. By using ProProcure’s proprietary technology, companies can purchase from their existing suppliers or leverage a network of best in class suppliers for print, promotional materials and 3d displays. ProProcure call this supplier neutral, transparent approach “multi-source outsourcing” Over the past ten years they have proven this approach to be the logical choice within Marketing Collateral Procurement.

Headquartered in the UK, ProProcure has been delivering marketing collateral procurement solutions to multinationals since 2000 and works with some of the world’s most famous brands. For more information visit: www.proprocure.com or call +44 870 380 1717 to speak to the commercial team.

Created by the merger of Pernod and Ricard (1975), the Group has undergone sustained development, based on both organic growth and acquisitions. The acquisitions of Seagram (2001), Allied Domecq (2005) and recently of Vin & Sprit (2008) have made the Group the world’s co-leader in Wines and Spirits with consolidated sales of € 7,203 million in 2008/09. Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Premium Vodka, Ricard pastis, Ballantine’s, Chivas Regal and The Glenlivet Scotch whiskies, Jameson’s Irish Whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek and Montana wines.

The Group favours a decentralised organisation, with 6 Brand Owners and 70 Distribution Companies established in each key market, and employs a workforce of around 19,000 people. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption of its products.
Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI ; ISIN code: FR0000120693) and is a member of the CAC 40 index.

As one of the largest global wine and spirits businesses, Allied Domecq had some of the best-known drinks brands such as Beefeater, Tia Maria, Malibu and Ballantine’s: brands that have a presence in dozens of countries and a combined estimated marketing spend of over $50 million, sourced from hundreds of mainly local suppliers.  

If you would like to learn more about how ProProcure approached this solution please download the case study in full. CHALLENGE

After creating a central global marketing procurement function, Allied Domecq found that:

• Reporting on spend was not consistent across the group, resulting in varying information about marketing costs

• The same branded goods were being produced by multiple suppliers in many countries

• Branded materials were being used inconsistently, partly as a result of the above

• The total global marketing spend was not leveraged to create economies of scale and increase bargaining power

• Communication and collaboration between brand and individual country managements was erratic

Put simply, Allied Domecq had no mechanism for its marketing and procurement teams to work together.

If you would like to learn more about how ProProcure approached this solution please download  the case study in full. 

Our client is a global Fast Moving Consumer Goods Company (FMCG) with a host of household brand names in their portfolio. 

Having already established new lines of reporting to improve visibility over marketing collateral spend within Europe, ProProcure were approached to tender for the configuration and delivery of a process solution to specifically support the PoS (Point of Sale materials) category of spend

The principle challenges of this project were:

• Establishing a common approach across more than 20 markets, each with unique reporting and sourcing requirements and varying spend levels
• Identifying, analysing and integrating the different PoS workflows across material type, market scope and product lifecycle
• De-coupling design from production where possible to enable accurate project tendering

If you would like to learn more about how ProProcure approached this solution please download the case study in full.

As the production arm of global marketing giant Publicis Groupe, Ideas to Market manages print production for major campaigns by clients like Hewlett Packard. They manage a wide range of collateral, from simple flyers to complex 3D Point of Purchase (PoP) materials.

CHALLENGE

As a global corporation spending hundreds of millions of dollars on marketing collateral, HP had already implemented central print purchasing systems and brand consistency controls. The solution required was to manage the supply of dummy product packaging for the in-store displays – a significant and complex requirement.

HP’s 3D PoP and in-store items require close local management with specialist suppliers, they needed a system that could manage this localised complexity to maintain brand consistency

• Despite a localised focus, the process needed to be able to support order aggregation across a wider area

• Effective communication and collaboration between client and agency personnel, plus suppliers and external consultants was essential

• Users also needed to be able to make creative enquiries for new or non-standard items

If you would like to learn more about how ProProcure approached this solution please download the case study in full.

Read some views from a small selection of the thousands of suppliers using our software platform to deal more efficiently with their major client accounts.

Willis Publicity - Chivas Brothers' Suppliers

Willis Publicity is one of Chivas Brothers' main suppliers of outdoor and bar equipment and has been using ProProcure's Marketplace for over two years. Branded promotional items include jugs, umbrellas, windbreaks and gazebos, and Willis also has its own range of ice buckets and trays. Sales Account Coordinator Director Ros Briggs explains how it works:

“When our client, Chivas Brothers, needs more stock of a particular item, we receive an automated RFQ (a request for quotation) direct from ProProcure's system. Our response, via the system, includes our prices and delivery times. Assuming our quotation is acceptable we get sign-off, again through the system.”

Beaumont PPS - Beam Global Suppliers

Beam Global is another client user of ProProcure's procurement system and its supplier Beaumont PPS specialises in point-of-sale items for the drinks and beverage sector, producing bar items such as spirit measures and cocktail shakers. Beaumont PPS's Stephen Lawrie has been working with Beam Global via the Marketplace since January 2007, and uses the system in parallel with internal purchasing processes.

“We've been supplying Beam Global through Marketplace for over a year and I do appreciate receiving orders through the system: It's clean, formalised and there is less opportunity for things to go wrong.”

According to Stephen, ProProcure's system provides a 'double check' confirming the detailed specifications agreed with Beam Global.

“Specifications are tighter and the devil is in the detail for the kind of items we supply. Once our RFQ response goes off, approvals are faster and as information is passed through the client in the same format, there is little room for misinterpretation.”